SY LOGO
completed in SEP 2024
DESIGN FOR SCHOOL PROJECT
This logo design features a distinctive monogram that combines the letters "SY," representing my initials, in a unique and cool design. The bright orange colour makes it eye-catching and bold, conveying energy, creativity, and confidence. Encased within a simple rectangular border, the logo achieves a clean, balanced look, adding just enough structure to make the bold letters stand out. This design serves as a great personal brand mark because it looks fresh, stands out, and effectively represents me, Sindy Yu, as a graphic designer.
The logo draws inspiration from a graffiti-inspired style, reminiscent of my high school days when drawing the iconic "S" was all the rage. To capture that nostalgia, I created the "Y" to match the edgy vibe of the "S" giving the logo a street-style feel. This combination of personal history with a modern, minimalist touch reflects both my journey and my design philosophy. The logo not just a brand mark, but also a piece of my story.
The vibrant orange I selected for the logo symbolises energy, positivity, and creativity. This bold and eye-catching shade captures the dynamic and optimistic outlook I bring to my work as a graphic designer. The colour evokes a sense of enthusiasm and forward-thinking, aligning with the street-style inspiration of the logo while reinforcing a modern, approachable feel. By using this specific orange, I aim to convey a message of confidence and innovation, making the logo not only distinctive but also deeply reflective of my personal brand and design philosophy.
Colour Code:
HEX: #f58220
RGB: 255 102 0
CMYK: 0 60 100 0
PMS: 151C
I also designed a portrait-oriented business card to complement my logo, which creates a sleek and modern look. The card is based on the vibrant orange from my colour choice, ensuring consistency across my personal brand. One side of the card features the distinctive "SY" logo, representing my business. The reverse side includes a QR code, which when scanned, saves my contact information as a vCard. Below the QR code, I included my details, such as phone, email, and website. To enhance the modern aesthetic, I used simple icons to represent each form of contact, giving the design a clean and visually appealing look.
I also designed an email signature that maintains consistency across my personal brand, mirroring the sleek and modern look of my business card. The signature incorporates the same vibrant orange from my colour palette, along with the "SY" logo, ensuring a cohesive visual identity. Like the business card, I used simple icons to represent my contact information for phone, email, and website, keeping the design clean and professional. This email signature not only reinforces my branding but also adds a polished and consistent touch to my communications.
My logo is designed to be flexible and adaptable for various purposes. While the primary colour is a vibrant orange, the logo can easily be used in different colours to suit different contexts or applications. Whether it's for print, digital media, or promotional materials, the design retains its bold, distinctive look in any colour scheme, allowing for versatility while maintaining brand recognition. This flexibility ensures that the logo can seamlessly integrate into a wide range of uses, from professional settings to creative projects.
I also designed a resume for myself, keeping the layout simple and easy to read while maintaining consistency with my personal brand. I incorporated a clean, orange vertical line running along the left edge of the page, giving the design a modern touch. My "SY" logo is placed in the top left corner of the first page, establishing a strong visual identity. To enhance the clarity of the layout, I used simple icons to represent my contact information, such as phone, email, and website, all in the same vibrant orange from my colour palette. The overall design is minimalistic, professional, and effectively showcases my personal brand.